A QR code is a two-dimensional barcode that provides information in a square grid of pixels. It provides data that includes URLs, phone numbers, and text messages.

The QR code in the custom packaging connects the customer with digital content, which provides all the information related to the products. You can also get information about the offers or discounts. QR codes are budget-friendly and reduce the need for printed materials.

If you want to know the uses of QR codes and how to increase sales, then read this blog completely below.

Use QR codes for branding and marketing

There are a few uses of QR codes that help in branding and marketing:

Promote brand by awareness

QR codes in custom packaging help in promoting brands and achieving customer engagement. It is easily accessible and provides instant information.

Cost effective campaigns

QR code printing reduces costs and minimizes waste. It is inexpensive, which makes it easy for startups to use. It doesn’t require too much investment to use QR codes.

Customer experience through digital platforms

QR codes are enhancing customer experience by bridging the gap between offline and online interactions. QR codes link social media platforms and campaigns and increase the engagement of customers with the brand.

How QR codes on custom packaging can help you to increase your sales

There are a few factors that help in increasing the sale through QR code:

• QR codes indirectly link to product pages, and if a discount is applied, you get notified about it. This is the way which is increasing the sale.
• You can scan a QR code for product information and reviews. It will make easier for consumers to confirm decisions regarding purchasing.
• Brands offer promotions and make special announcements through QR codes. Customers scan these QR codes, which helps increase sales.

You clearly understand how QR codes are used in branding and marketing and how they can help increase sales. You can print the QR code on kraft boxes and cardboard boxes through Packlim.